NYLAS: COPYWRITING

We think of our inbox as the be-all and end-all of email. But, behind the inbox, there’s a network of pipes and plumbing that developers use to get emails from a server to your inbox. Nylas builds tools to help developers do just that.

I wrote a series of websites to highlight Nylas’ API suite, explaining highly technical concepts in language that’s easy to understand.

Bucking a Silicon Valley bad habit of shipping copy that’s more style than substance, Nylas’ outreach campaign based on these pages reached developers in an authentic and empathetic way.