Novo Bank

Novo has all the charm of a neighborhood bank and all the capabilities from one of the many extremely charmless multinational banks.

I worked with Work Is Play and Dawn to rewrite several key Novo webpages, including their homepage, to address their target audiences. Novo serves everyone from freelancers, to consultants, to serial entrepreneurs, giving them the financial tools they need to save time and grow their business.

The goal of the new website design and copy was to convey a sense of empathy as well as expertise. Novo is the type of bank that knows that keeping your 1099s in order is a pain, so they built an AI-powered bookkeeping product to help you with that.

The final site and redesign received rave reviews from the client which is always a nice way to cap a project.