Loom: Website Revamp, UX Writing, Brand Campaigns

When you catch up on your to-do list during a meeting, that meeting probably isn’t going well. Or, maybe it never should have been called in the first place. It could have been a Loom.

Loom is an async video messaging platform that lets users record their screen, camera, and their voice, and then share that video message easily.

I worked with Loom for over five years to establish their brand and voice guidelines, revamp their entire website suite, define UX copy guidelines, build out marketing campaigns, produce short form product videos, and more.

Leading copy for Loom, I worked alongside Loom’s brand team to help define the way the team talks about Loom, and the way users use the product.

Brand Campaign: Your Super Power

I wrote the script, taglines, and marketing copy for Loom’s marketing campaign highlighting their newly redesigned platform, complete with AI. Working with Loom’s brand team, The Furrow, and other stakeholders, we shipped a full campaign around this concept.

Brand Campaign: The Way You Loom

Loom celebrates the unique way its customers use the produce in an End of the Year campaign. For the past several years, I came up with the themes for the different Loom personality awards, drafted the copy, and produced social media marketing copy to highlight the campaign.

Website Revamp

UX Writing / Content Design

I worked with Loom’s product team to weave the company’s lively, friendly brand voice with crystal-clear UX copy that guided users throughout their journey from sign up to recording their first Loom.