DUFFEL: COPYWRITING

Travel can be hard. It shouldn’t be, but it is. For travel sellers and travel agents, getting the right price for their customers is even harder.

They normally have to sift through a DMV-level series of platforms to buy tickets in an automated fashion, with no flexibility to adapt that platform to their liking and the way they do business.

Duffel built a better way for travel sellers to book travel. I helped explain how they do just that.

For the company’s launch, I produced copy for their flagship pages and helped develop their new tagline. The goal was to position their platform as approachable, but powerful. Their set of APIs let travel sellers book tickets for their customers programmatically. Now, the DMV-style sites are in those customers rear view.