Alter Fitness
It can feel like a Sisyphean task to go to the gym everyday without seeing results. Alter’s goal is to dial down the Sisyphus, and dial up the science that makes workouts actually work.
Alter’s platform combines DNA data, a real-time biometrics monitor, and a smart screen that displays workouts led by expert trainers.
I worked with the Alter team as they launched their company, rewriting their entire website suite, producing all the UX copy in their app, as well as the email cadences that define a first time user experience.
My goal was to hone in on Alter’s science-backed workouts, expert coaching, and show how every workout is tailored to each user and their specific goals.
