Loom: Website Revamp, UX Writing, Branded Moments

The feeling of someone canceling an unnecessary meeting is incredible. So, how do you bring that feeling to life while telling someone there’s a tool to prevent that unnecessary meeting from ever getting scheduled in the first place?

That’s the problem I helped Loom solve in revamping their web copy. I worked with the brand, product, and design teams to add focus and clarity to Loom’s company voice and crystalize their brand and product promises. I rewrote dozens of pages for Loom throughout their website suite.

WEBSITE REVAMP

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UX WRITING

I worked with Loom’s product team to weave the company’s lively, friendly brand voice with crystal-clear UX copy that guided users throughout their journey from sign up to recording their first Loom.

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BRANDED EXPERIENCES FOR ENTERPRISE CUSTOMERS

Loom needed to make an impression quickly. Their branded postcards, targeted emails, and bespoke gifts were designed to capture the attention and interest of high-profile clients interested in Loom’s Enterprise async video plan. Working with Loom’s marketing and brand teams, I designed tag-lines, email copy, and copy for printed assets that served the campaign. You can see the interactive site I worked on below.